Moss leads TomTom charge into NZ

Moss leads TomTom charge into NZ

Juliana Moss says she relishes the opportunity to launch a strong global brand locally, after becoming New Zealand country manager for satellite navigation products company TomTom.

“The [New Zealand GPS] market is extremely untapped. The prices have been very high for a long time so the opportunity is huge,” claims Moss, who resigned as D-Link business manager to take up her new role at the start of October.

“TomTom’s strength is on usability and we’re focused on supporting some key retailers, [so that they] know how to train people to use the products.”

Netherlands-based TomTom is the number-one satellite navigation brand by market share in Europe and is available in 25 countries.

Moss says she wasn’t looking for a new job, but was contacted by TomTom’s Australian managing director Andrew Cooper.

Moss has recruited a retail account manager and is currently running the operation from home. However, the vendor will expand staff numbers and may find a premises “as required”, she says.

An Australian-based marketing manager visits New Zealand about once a month, with the help desk run from Australia.

D-Link Australia/New Zealand marketing director Maurice Famularo says it is recruiting for Moss’ replacement, but has existing staff looking after the retail side of her previous role. He says D-Link plans to increase sales staff numbers here.

Ingram Micro will distribute TomTom locally, as it does in Australia.

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