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Fonality snares Insightful, commits to local channel

Fonality snares Insightful, commits to local channel

US-based Fonality, a maker of business phone systems, has acquired Insightful Solutions, one of the

world’s largest SugarCRM development houses. Insightful has a local office in Auckland which will remain open.

Fonality Australia CRM division general manager Marc Englaro says Insightful has traditionally been selling direct to local companies and there are no plans to change this.

“However, Fonality already has local channel partners for the sales of our open source telephony platform trixbox PABX systems, and a strong commitment to the channel will continue.”

He adds that the company is working with existing partners to collaboratively develop a model for also providing CRM through the channel.

“This will become more important as we announce our unified PBX/CRM offering early next year. We don’t have any current plans to open further offices in New Zealand,” says Englaro.


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