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Supreme Award reflects strength of Integral-IBM ties

Supreme Award reflects strength of Integral-IBM ties

Integral Technology Group’s domination of the most recent IBM Business Partner Awards has built on the firm partnership between the companies.

“Integral is a loyal IBM partner and has been since our inception,” says sales and marketing director at Integral, Catherine Blinkhorn. “[The awards] build on what is already a strong relationship and recognise what Integral brings in terms of partnering.”

Blinkhorn says Integral was one of the first partners appointed when IBM started its channel model here and has had reseller agreements in place for more than five years. It has been in business for 13 years.

At the awards ceremony, held at IBM in Auckland last week, Integral won the Infrastructure Innovation and Best Small Business Deal categories, along with the Supreme Award for its infrastructure project.

The infrastructure award was for a utility computing project for Jericho, an email marketing company. The small business deal helped Christchurch’s Crown Dental and Medical more easily access sales information.

The utility model developed for Jericho has begun to meet demand among larger organisations too, Blinkhorn says.

“Among larger accounts it’s not so much a service to procure, but CIOs are saying this is what we’ve wanted to deploy.”

Integral does business with larger firms as well as small businesses, Blinkhorn says.

“We have some very large companies we deal with, with billions of dollars in revenue turnover. We also have a lot of small and medium business customers, but a lot of our business is in mid to upper-tier accounts.

“As a nimble organisation we can scale up and down from large and medium to small accounts, with our products, services and solutions.”


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