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Partner engagement to drive Trend Micro growth

Partner engagement to drive Trend Micro growth

Trend Micro will need to support resellers if it is to grow its local presence, says Australia and New Zealand enterprise sales director Michael May.

“Trend Micro will be engaging with the customer base and working with a number of distributors. In a market like New Zealand you need partners and we want to be 100 percent behind the channel.”

May says the company’s plans include growing the local business, making it easier for partners to do business and increasing consistency and coverage across the country.

“Trend Micro has been under the radar recently and we should be getting our name out there to the small and medium businesses, because we’re up against some pretty ordinary competition,” he claims. “In terms of coverage we don’t have enough partners in places like Wellington. The city has a huge number of opportunities and we should be capturing that business.”

He announced Trend Micro’s new three-level Affinity partner programme.

“Partners can choose from Affinity elite, premier and associate. Elite and premier partners will be entitled to new licence rebates of three percent and two percent respectively, if they achieve quarterly sales targets. By providing incentives Trend Micro and partners can grow revenue and market presence.”

Affinity partners will also have access to the Trend Micro marketing development fund.

“This is a resource to help new and existing affinity partners grow their business and generate incremental revenue through the promotion of Trend Micro’s range of products, solutions and services.”

Despite these changes, he says Trend Micro is sticking to its core security business.

“We have no plans to move into other areas beyond the content security market place.”


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