AVG Australia New Zealand plans a million-dollar marketing push to increase the profile of its suite beyond the free security offering.
“We have to try to change the perception in the market and promote the commercial product behind AVG,” says managing director Peter Cameron. “It has the free product, but also a set of very viable and good commercial products. That’s a problem we continue to confront and address.”
AVG was previously distributed by Australian-based Avalanche Technologies. The company was split in October, forming AVG AU/NZ to meet demand for the security products and Avalanche, which focuses on its Fineprint and PDF Factory agencies
AVG AU/NZ has also recently appointed a Melbourne-based Australia/New Zealand/Pacific marketing manager, Lloyd Borrett, and Cameron says it hopes to have an Auckland office “very soon”. It originally planned to have a local presence by last September.
AVG’s vice president of global security strategies, Larry Bridwell, says the company has focused its product development on protecting users during internet use, in real-time. He says it will soon begin a web-based forum called Internet Protectors, which includes input from AVG staff and its security industry competitors.