Menu
AVG to plug commercial suite over free offering

AVG to plug commercial suite over free offering

AVG Australia New Zealand plans a million-dollar marketing push to increase the profile of its suite beyond the free security offering.

“We have to try to change the perception in the market and promote the commercial product behind AVG,” says managing director Peter Cameron. “It has the free product, but also a set of very viable and good commercial products. That’s a problem we continue to confront and address.”

AVG was previously distributed by Australian-based Avalanche Technologies. The company was split in October, forming AVG AU/NZ to meet demand for the security products and Avalanche, which focuses on its Fineprint and PDF Factory agencies

AVG AU/NZ has also recently appointed a Melbourne-based Australia/New Zealand/Pacific marketing manager, Lloyd Borrett, and Cameron says it hopes to have an Auckland office “very soon”. It originally planned to have a local presence by last September.

AVG’s vice president of global security strategies, Larry Bridwell, says the company has focused its product development on protecting users during internet use, in real-time. He says it will soon begin a web-based forum called Internet Protectors, which includes input from AVG staff and its security industry competitors.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AVG

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments