Menu
Sony hoping to sell 11 million PS3s by April

Sony hoping to sell 11 million PS3s by April

The PlayStation chief says he's confident in hitting the mark despite stiff competition from both Wii and Xbox 360.

The statement comes shortly after a boost in PS3 sales thanks to a November 2 price cut to US$399. According to Sony, PS3 sales have more than tripled since then.

PS3 outsold the Wii for the first time in Japan last month and sold 466,000 units in the United States during the Thanksgiving holiday rush.

With current PS3 sales at an estimated seven million units worldwide, Sony will have to move one million units per month through March 31 to hit the target.

"[PS3] is starting afresh as a console to play games with," Kaz Hirai said in the weekend. "Although pricing strategy is important, now we would like to put our strength in the number of software games."

GO TO blog on Christmas cheer with a twist


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonyPlaystation 3Kaz Hirai

Featured

Slideshows

Meet the leading customer-centric Microsoft channel partners

Meet the leading customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the leading customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments