Menu
Toshiba defiant on HD DVD: It ain't dead yet

Toshiba defiant on HD DVD: It ain't dead yet

Two days after it lost an important ally in the high-definition format battle, Toshiba put on a defiant face at the Consumer Electronics Show and declared the HD DVD format is a long way from being dead.

"We remain firm in the belief that HD DVD is the format best suited to the wants and needs of consumers," said Akio Ozaka, head of Toshiba America Consumer Products, at a news conference. He said Toshiba was surprised by the announcement, which came on Friday. "We are especially surprised that this decision was made in spite of the significant momentum that HD DVD has gained in the U.S. market and other regions."

Warner was the only major Hollywood studio releasing movies on both formats and the decision to go with Blu-ray Disc meant Toshiba has only two major studios, Paramount and Universal, backing its technology.

The decision also left Toshiba with a potential public relations disaster as it came just days before CES, the annual North American gathering of the consumer electronics industry that kicks off officially here on Monday. In response to the Warner news the HD DVD Promotion Group canceled its news conference, leaving some to conclude that backers of the format were ready to concede defeat.

"As you can imagine this is a tough day for me," said Jodi Sally, vice president of marketing for digital audio and video products at Toshiba America Consumer Products. "It's difficult for me to read all the pundits declare that HD DVD is dead. Clearly the events of the last few days have led you to that conclusion but we've been declared dead before."

Toshiba said 1 million HD DVD players are currently in the market in North America.

In a statement issued on Saturday the company also expressed surprise over Warner's move "despite the fact that there are various contracts in place between our companies concerning the support of HD DVD." On Sunday it didn't elaborate on those contracts or what its next move may be in the march to make HD DVD the de facto replacement for DVD for high-definition content.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags blu-raytoshibahd-dvd

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments