Menu
Microsoft, Yahoo tout big mobile plans

Microsoft, Yahoo tout big mobile plans

Google Inc. and Apple Inc. don't have major booths on the floor of the CES trade show, but they are very much on the minds of their competitors.

Among those competitors are Microsoft Corp. and Yahoo Inc., which separately announced ambitious plans for their mobile technology in 2008. Among the 2,700 other vendors at the show, both companies also have large displays at the trade show, including special tents outside the Las Vegas Convention Center.

Microsoft Chairman Bill Gates in his keynote speech on Sunday said about 20 million devices that use the Windows Mobile operating system will ship in 2008, double the number of 2007. Significantly, he said Windows Mobile devices outsell Apple's iPhone and the BlackBerry from Research In Motion Ltd.

Yahoo Monday announced the Mobile Developer Platform to allow developers to build mobile applications, or widgets, as well as the third generation of its Yahoo Go software, a mobile gateway.

Despite comparisons of Yahoo with Google, Yahoo's Ojas Rege, vice president of global mobile products, said that the company is not interested in building a mobile phone operating system similar to what Google and other companies are doing with the Android initiative.

"We're not building a mobile OS or a phone," Rege said in an interview. "That's too limited of an approach. We're going after [building software for] billions of phones."

Yahoo also intends to continue developing mobile advertising formats and campaigns in the coming year, Rege said.

During his speech, Gates also described ways that voice commands will increasingly be used in mobile devices, replacing button pushes that are commonly used today. Scott Rockfeld, group marketing manager for Windows Mobile, said voice-enabling technology from Tellme Networks Inc., which Microsoft acquired last spring, will increasingly be used in the Windows Mobile operating system.

Apple, meanwhile, does not participate in CES and has its own major conference, Macworld, coming Jan. 14 in San Francisco, but the company has a small iPod booth in the lobby of the Hilton Hotel adjacent to the major show areas.

Google, meanwhile, does not plan any major announcements at the show, although a spokeswoman said Google officials would be in attendance.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftYahoo

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments