Former Microsoft New Zealand managing director Helen Robinson has joined TZ1, New Zealand's carbon trading market.
The market was launched late last year by the New Zealand stock exchange (NZX).
According to a NZX media release, Robinson's role is in the voluntary carbon trading market, where she will be "building relationships and developing the brand strategy of TZ1."
She will report to TZ1 chief executive Mark Franklin.
"I strongly believe that the TZ1 market can forge a position as a global leader in this evolving space," Franklin says in the statement.
"TZ1 is positioned to be the only straight-through, transparent and regulated market for carbon credits in the Asia-Pacific region and one of only a handful around the world."
Franklin says he plans to "build a team and a business around a set of values that supports New Zealand and the carbon market".
Robinson left Microsoft in September after heading he company in New Zealand for two years.