Menu
Start-up secures Philips' brand

Start-up secures Philips' brand

Philips has appointed newly-established MMD to handle the branding of its monitors, as part of a new global agency model.

MMD director Ian Marshall says the Auckland-based company will be responsible for managing the brand, setting pricing and working with distributors such as Ingram Micro.

According to Marshall, MMD takes over these tasks from the local subsidiary as Philips has moved to a new agency model globally, in an effort to reduce costs and to meet pricing needs of all markets.

Resellers will benefit from this arrangement, he says. “The new agency will be able to offer competitive deals. And because we’re only focusing on multimedia displays, we can offer more support to resellers.”

Marshall was general manager of the business electronics division at Philips seven years ago and was previously general manager of distributor Datastor.

Former Philips New Zealand chief executive Erroll McKenzie and Graham Dunn, previously managing director of Auckland reseller Samcor Computers, are also directors in the company.

“Our vast experience means we are very familiar with the Philips brand both locally and internationally,” says Marshall.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags philips

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments