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Start-up secures Philips' brand

Start-up secures Philips' brand

Philips has appointed newly-established MMD to handle the branding of its monitors, as part of a new global agency model.

MMD director Ian Marshall says the Auckland-based company will be responsible for managing the brand, setting pricing and working with distributors such as Ingram Micro.

According to Marshall, MMD takes over these tasks from the local subsidiary as Philips has moved to a new agency model globally, in an effort to reduce costs and to meet pricing needs of all markets.

Resellers will benefit from this arrangement, he says. “The new agency will be able to offer competitive deals. And because we’re only focusing on multimedia displays, we can offer more support to resellers.”

Marshall was general manager of the business electronics division at Philips seven years ago and was previously general manager of distributor Datastor.

Former Philips New Zealand chief executive Erroll McKenzie and Graham Dunn, previously managing director of Auckland reseller Samcor Computers, are also directors in the company.

“Our vast experience means we are very familiar with the Philips brand both locally and internationally,” says Marshall.


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