Menu
AOC adds Ingram for retail push

AOC adds Ingram for retail push

Television and monitor vendor AOC has added Ingram Micro as a New Zealand distributor to gain a greater presence in the retail channel.

Australia/New Zealand sales manager Debra Chien says Ingram Micro's focus will differ from the other distributor Morning Star, which has been successful among OEM and traditional resellers.

"We'll deal with Ingram Micro because they're very strong in the retail channel," she says.

As well as the distributor appointment last month, AOC has also appointed an Auckland-based sales manager to work with Ingram Micro among retailers.

Ingram's consumer division head Desmond Ling says it took on the agency to meet increasing partner demand for AV products.

"It's us broadening our offerings to what the channel needs," he says. "It's a unique opportunity to target categories in IT and consumer electronics with a brand that's proven in that segment."

Morning Star group product manager Victor Ho referred Reseller News to Chien for comment, as he said his company had not heard anything official from AOC about Ingram Micro's appointment.

GO TO 10 great FREE downloads for your network


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Ingram MicroAOC

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments