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Avocent moves to Anixter, upsets incumbent

Avocent moves to Anixter, upsets incumbent

Avocent has appointed networking provider Anixter as its trans-Tasman distributor, replacing Distribution Central (formerly Firewall Systems) here.

The move has irked Distribution Central, which claims to have had its best month ever with Avocent in January.

Avocent ANZ country manager Ed Havlik says Anixter will put Avocent’s offerings forward as organisations plan their data centre requirements.

“They’re [Anixter] really focused on that early communication and are in that blueprinting stage of projects.”

Anixter’s Australian-based regional manager Daniel Sultana says Anixter does a lot of business from its Auckland office and has already sold some Avocent stock.

Anixter will offer Avocent’s full range, including switches, consoles, power and data management solutions and software.

“We’ll support Avocent’s existing channel [in New Zealand] and are looking to help them grow that,” Sultana says.

He says the company is strong in serving the financial, government and health sectors in data centre requirements, and Avocent will make its offerings more complete.

Distribution Central marketing director Nick Verykios says the company was achieving the targets it had set for the Avocent business and was expanding the reseller base, but says his company’s specialisation in networking no longer suited the vendor.

“They...are aligning themselves with the layer one cable guys as a data centre feed. The volumes from our typical channel partners were not as large as the cable resellers, as we are a channel focused on advanced networking infrastructure, wired and wireless, so I think that may have been a consideration.”

However, he says January was Distribution Central’s “biggest Avocent month ever”, which he attributes to “cable-focused” resellers migrating to the networking space and looking at selling some of the distributor’s other products.

“We don’t agree with the decision, but if you look at our business and what is going on with the NetWorld business in Australia and the Distribution Central business in New Zealand, we have bigger fish to fry.”

He says Distribution Central will look to replace Avocent’s range, as it suits his company’s strategy to offer KVM and remote data centre management products.


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