Menu
Banfield takes on tech PR

Banfield takes on tech PR

Former Reseller News editor Justine Banfield has turned her hand to technology public relations.

Banfield, who edited the publication from 2001 to 2004, has joined Auckland-based Professional Public Relations as account director for its IT and business clients.

She will represent a number of technology vendors including EMC, Oracle, Avaya, Agile New Zealand and Dell.

Banfield says she brings a solid understanding of the varying needs of end-users, vendors and the channel to the role.

β€œThe New Zealand market is unique in many ways, which presents considerable challenges for those in the sector – whether they represent a multinational or are part of a Kiwi firm – as they all look to add value and continuously grow their business while meeting ever-changing market demands.”

Key issues facing the local market according to Banfield include further consolidation, ever-tightening margins, global economic downturn, the ongoing skills shortage, along with the need to add more value as users move increasingly towards a services-driven environment.

Prior to joining the company, Banfield was communications and media manager for the Manukau Institute of Technology.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags professional Public relationsaccount directorjustine banfield

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments