Menu
Banfield takes on tech PR

Banfield takes on tech PR

Former Reseller News editor Justine Banfield has turned her hand to technology public relations.

Banfield, who edited the publication from 2001 to 2004, has joined Auckland-based Professional Public Relations as account director for its IT and business clients.

She will represent a number of technology vendors including EMC, Oracle, Avaya, Agile New Zealand and Dell.

Banfield says she brings a solid understanding of the varying needs of end-users, vendors and the channel to the role.

“The New Zealand market is unique in many ways, which presents considerable challenges for those in the sector – whether they represent a multinational or are part of a Kiwi firm – as they all look to add value and continuously grow their business while meeting ever-changing market demands.”

Key issues facing the local market according to Banfield include further consolidation, ever-tightening margins, global economic downturn, the ongoing skills shortage, along with the need to add more value as users move increasingly towards a services-driven environment.

Prior to joining the company, Banfield was communications and media manager for the Manukau Institute of Technology.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags professional Public relationsaccount directorjustine banfield

Featured

Slideshows

Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
EDGE 2019: Channel forges new partnerships during evening networking

EDGE 2019: Channel forges new partnerships during evening networking

Partners, vendors and distributors reconnected during a number of social gatherings during EDGE 2019. The first evening saw the channel congregate for a welcome party at the Hamilton Island yacht club, while the main poolside proved to be the perfect stop for a barbecue on the final night.

EDGE 2019: Channel forges new partnerships during evening networking
Show Comments