Former Reseller News editor Justine Banfield has turned her hand to technology public relations.
Banfield, who edited the publication from 2001 to 2004, has joined Auckland-based Professional Public Relations as account director for its IT and business clients.
She will represent a number of technology vendors including EMC, Oracle, Avaya, Agile New Zealand and Dell.
Banfield says she brings a solid understanding of the varying needs of end-users, vendors and the channel to the role.
“The New Zealand market is unique in many ways, which presents considerable challenges for those in the sector – whether they represent a multinational or are part of a Kiwi firm – as they all look to add value and continuously grow their business while meeting ever-changing market demands.”
Key issues facing the local market according to Banfield include further consolidation, ever-tightening margins, global economic downturn, the ongoing skills shortage, along with the need to add more value as users move increasingly towards a services-driven environment.
Prior to joining the company, Banfield was communications and media manager for the Manukau Institute of Technology.