Menu
Lenovo considers link to retail market

Lenovo considers link to retail market

Lenovo's decision to actively target the consumer market in Australia through retailers such as Dick Smith could see similar deals happening here.

Lenovo has entered the Australian retail market for the first time this month, signing deals with Dick Smith Electronics, Dick Smith Powerhouse and Domayne, while saying it plans to also enter the local consumer market with its IdeaPad notebook and IdeaCentre desktop products.

“We’re currently having discussions with retailers and we have met with Dick Smith New Zealand, so it is aware of our strategy and the partnership with Dick Smith Australia. That’s certainly a possibility we’re looking at,” says Lenovo Australia small business and consumer director David Nicol.

Lenovo country general manger Dean Butchers says the company has spoken with a number of different parties, but adds that a retail partner has not yet been chosen. “It’s still at the discussion phase. There are a number of organisations that have approached us [about the IdeaPad and IdeaCentre products] such as some of our distributors.”

Lenovo currently sells its 3000 range locally through The Warehouse with no immediate plans to change this deal, says Nicol. “We need to evaluate which channels are best for the new range of IdeaPad and IdeaCentre products, given it does reach a higher price point than the products we sell through The Warehouse.”

The local strategy will be similar to that in Australia, says Nicol. “We’ll look to launch premium products at relatively higher price points while still competitively priced and look for retail partners that can articulate our value proposition.”

Butchers says Lenovo will continue to use the channel for its professional products.

“The Lenovo ThinkStation workstations were announced last year and we’ve already had sales in the enterprise space and we’re finalising distribution through the channel of those products.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments