Menu
Lenovo considers link to retail market

Lenovo considers link to retail market

Lenovo's decision to actively target the consumer market in Australia through retailers such as Dick Smith could see similar deals happening here.

Lenovo has entered the Australian retail market for the first time this month, signing deals with Dick Smith Electronics, Dick Smith Powerhouse and Domayne, while saying it plans to also enter the local consumer market with its IdeaPad notebook and IdeaCentre desktop products.

“We’re currently having discussions with retailers and we have met with Dick Smith New Zealand, so it is aware of our strategy and the partnership with Dick Smith Australia. That’s certainly a possibility we’re looking at,” says Lenovo Australia small business and consumer director David Nicol.

Lenovo country general manger Dean Butchers says the company has spoken with a number of different parties, but adds that a retail partner has not yet been chosen. “It’s still at the discussion phase. There are a number of organisations that have approached us [about the IdeaPad and IdeaCentre products] such as some of our distributors.”

Lenovo currently sells its 3000 range locally through The Warehouse with no immediate plans to change this deal, says Nicol. “We need to evaluate which channels are best for the new range of IdeaPad and IdeaCentre products, given it does reach a higher price point than the products we sell through The Warehouse.”

The local strategy will be similar to that in Australia, says Nicol. “We’ll look to launch premium products at relatively higher price points while still competitively priced and look for retail partners that can articulate our value proposition.”

Butchers says Lenovo will continue to use the channel for its professional products.

“The Lenovo ThinkStation workstations were announced last year and we’ve already had sales in the enterprise space and we’re finalising distribution through the channel of those products.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments