Menu
Renaissance Brands sets up dedicated NEC division

Renaissance Brands sets up dedicated NEC division

Renaissance Brands has set up a separate business division to focus on NEC in a bid to deepen its relationship with the vendor.

The company is also in the process of establishing an NEC channel reseller programme called Frontrunner.

Renaissance Brands general manager Mark Dasent says the company will now be handling all marketing, demand generation, channel programme implementation, pre- and post-sales support, as well as logistics and distribution for NEC.

“NEC has been the number one PC brand in Japan for over 20 years and we’re looking to increase its market share locally.”

According to NEC Australasia regional director Tim Falinski the company currently holds around a three percent share of the local PC market, but is looking to grow this figure. “Our goal is to have five percent of the market in the next five years.”

The move means NEC will merge its own local computer division into the new Renaissance unit and it is in talks for all three of its local staff to move over to the distributor, says Falinski.

Dasent says the Frontrunner programme will be designed to expand the number of SME focused resellers who sell NEC products as well as boost sales through the already established reseller base.

“We’ve already had 60 resellers purchase NEC but ideally we’d like to refine that number for Frontrunner and have around 50 very strong partners.”

To date, the company has had most success with NEC among regional resellers that focus on a particular market, says Dasent.

A national service network, Visual Electronics, will service NEC with offices in Auckland, Wellington and Christchurch plus a network of service agents to cover regional areas.

Renaissance Brands is also targeting the retail market.

“NEC products are already available through Warehouse Stationary, JB Hifi and Noel Leeming but we’re in discussions with other retailers,” says Dasent.

Renaissance Brands was appointed as a distributor for NEC’s desktop and laptop PCs in April last year.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments