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Renaissance Brands sets up dedicated NEC division

Renaissance Brands sets up dedicated NEC division

Renaissance Brands has set up a separate business division to focus on NEC in a bid to deepen its relationship with the vendor.

The company is also in the process of establishing an NEC channel reseller programme called Frontrunner.

Renaissance Brands general manager Mark Dasent says the company will now be handling all marketing, demand generation, channel programme implementation, pre- and post-sales support, as well as logistics and distribution for NEC.

“NEC has been the number one PC brand in Japan for over 20 years and we’re looking to increase its market share locally.”

According to NEC Australasia regional director Tim Falinski the company currently holds around a three percent share of the local PC market, but is looking to grow this figure. “Our goal is to have five percent of the market in the next five years.”

The move means NEC will merge its own local computer division into the new Renaissance unit and it is in talks for all three of its local staff to move over to the distributor, says Falinski.

Dasent says the Frontrunner programme will be designed to expand the number of SME focused resellers who sell NEC products as well as boost sales through the already established reseller base.

“We’ve already had 60 resellers purchase NEC but ideally we’d like to refine that number for Frontrunner and have around 50 very strong partners.”

To date, the company has had most success with NEC among regional resellers that focus on a particular market, says Dasent.

A national service network, Visual Electronics, will service NEC with offices in Auckland, Wellington and Christchurch plus a network of service agents to cover regional areas.

Renaissance Brands is also targeting the retail market.

“NEC products are already available through Warehouse Stationary, JB Hifi and Noel Leeming but we’re in discussions with other retailers,” says Dasent.

Renaissance Brands was appointed as a distributor for NEC’s desktop and laptop PCs in April last year.


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