Uptime Distributors, which crossed the Tasman with two of its brands mid-last year, has changed its name to 24/7 Distribution.
Managing director Tony Geagea says when it was formed in 2005, the market demanded unified communications technology that was ‘up’ virtually all the time. However, he says this up time is now “a given”, so the company wants to emphasise its round the clock service instead.
“The 24/7 support is a key differentiator when you talk to our clients. We want to stretch out that fact and what better way than when it’s your company name.”
The new name also reflects the level of coverage it provides to partners in an expanding number of regions, including Fiji, India, New Zealand and Australia, he says.
24/7 has also noticed an enhanced perception of its business, and a greater ability to commit to the local market, since the appointment of country manager Mal Doig, Geagea say