Menu
Adobe programme to reward skilled partners

Adobe programme to reward skilled partners

Software publisher, Adobe Systems, has made some significant changes to its partner program to provide preferential treatment to skilled partners.

Channel sales manager, Craig McGregor, said the company had put a lot of effort into conducting surveys and talking to partners to understand what they needed to grow their Adobe business.

"The feedback we got from our channel was that we needed to become a bit more structured in our partner relationships. We want to make sure partners that are investing in Adobe know that Adobe will continue to invest in them," he said.

The vendor has introduced a two-tier channel program - gold and silver - which aims to recognise and reward key partners, McGregor said.

"There are different requirements for each level and different rewards for each tier," he said.

To qualify for each level, partners need to meet training and revenue-based requirements as well as execute joint business and marketing plans. Both tiers can access formalised online training content.

"One of the big things we have done in the program is build sales certifications, training requirements and tools using our own technology with Acrobat Connect to drive the ability for partners to capture those requirements," McGregor said.

Adobe partners will also be able to provision the vendor's software for internal use, receive preferential treatment in its lead generation program, and access marketing development funds and rebates.

McGregor said he would like to have about 50-70 gold or silver partners in the program in the next 12 months.

The program officially launches on March 1.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags adobe

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments