Resellers will have to become certified if they want to continue buying iPod products from Renaissance. Last week the distributor announced it can no longer make the products available to companies who are not authorised Apple resellers.
Renaissance Apple division general manager Bronwyn Sinclair says the company is simply tidying up the iPod channel to be in line with its Apple Mac programme.
“Resellers have to be part of the authorised reseller programme to access Apple Mac products and we needed to clean up what we were doing with the local channel.”
The change is important because the company does not run a stock on-hand model for the iPod, says Sinclair. “We don’t have stock sitting freely in the warehouse for resellers, so we need to make sure that those who are part of the programme are being properly allocated under the model we now run. It means people we are supplying are fully part of the programme and we’re supplying them consistently.”
However, Sinclair says the company is not trying to make iPod access difficult.
“Resellers just need to contact us. We’ll send them out an application form and give them feedback on the application. Someone who just sells online is probably not going to be offered an iPod-certified agreement, unless they have a real point of difference.”
But for general resellers, each is looked at on their merit, says Sinclair.
“We’re not trying to make it super hard [for resellers] to buy iPods.
“We just need to make sure the partners we’re working with are looking after the business as well.”
Larger retailers, such as JB Hi-Fi, are already signed up, says Sinclair.
“The notification is aimed at some of the smaller resellers who we haven’t taken down the track of signing up properly yet.”