Menu
GN refines Jabra distribution

GN refines Jabra distribution

In a move to unclutter its distribution network, Danish-based GN has rejigged local agents for its Jabra telephony headset products.

The company has parted ways with Digital Blue, which it appointed only last year, and has taken on Cackle Telecommunications as a national distributor for its Jabra contact centre and office phone products.

Cellnet remains as the local distributor of the company’s mobile products, while Ingram Micro will continue to offer Jabra products, but will now be supplied by Cackle.

GN’s Auckland-based channel and key account manager Christopher Jull says the company has reviewed and culled a number of distributors in the Asia Pacific region. “Resellers have said that some distributors are just selling out of a box and are not offering any form of service or support. We’re going back to our original path where we have specialist mobile and office distributors who can offer that level one and level two support.”

Digital Blue managing director Jamie Cox says it will be business as usual following the loss of the agency, adding it is reviewing its Bluetooth product range.

When it took on the agency, marketing manager Paul Dowd said Bluetooth headsets were a growing market locally, however Cox says he doesn’t expect the market to grow in the short-term.

“Until we have legislative changes on talking on the mobile phone in the car while driving, or until the public perception changes on that, we won’t see big growth in the retail market for Bluetooth,” Cox says.

Cackle director Brent Mitchell says the company was appointed because of its experience in the headset market. “What we specialise in is telephone headsets and Jabra is the number-one selling headset so we’ve got a good story to tell.”

Co-director Mark Cooper says the company has warehousing in Auckland and Wellington, which was also an attraction for GN. “This means if someone wants an item we can get it to them on the same day.”

Jull says GN faces a challenge as Jabra is not a well known brand locally.

“We realised that the collaboration with Cackle and a local presence means we can grow the brand.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags jabragn's jabra

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments