Sandisk has appointed three market-specialist distributors in favour of previous partner Ingram Micro.
The vendor has recently formalised local agreements with Cellnet and Brightpoint for its mobile phone storage cards, an extension of existing partnerships in Australia, while also signing up camera and imaging specialist Lacklands last September for its retail experience.
“With those three [distributors] we believe the majority of our products are well covered in terms of penetration into all the [major retailers]” says Sandisk’s Asia Pacific managing director Gavin Wu.
Lacklands sees an opportunity to grow the Sandisk brand locally in the traditional photo, consumer electronics and IT channels together with the expanding gaming market, says director Geoff Evitt.
“Lacklands will achieve this through channel management – making sure the right products are in the right retailers, strong customer relationship and above all our ethical approach to business.”
Sandisk held an event in Auckland in late February for about 160 channel partners, to showcase a range of its latest technology.