Menu
Technology curriculum to re-educate Sybase partners

Technology curriculum to re-educate Sybase partners

Information management and mobile solutions vendor Sybase is set to launch a new education project to overcome what it calls dated brand perceptions.

Hong Kong-based, Asia Pacific senior vice president Barrie Sheers says Sybase is more than a data management company, as it has branched out to data integration and business intelligence. It also operates a subsidiary, Sybase, 365 that focuses on mobile technology.

“We don’t have an issue with brand awareness, but an issue with brand perception. Sybase goes to partners and they don’t realise the level of technology we can provide so the company is about to roll out some new partner education projects.”

He adds Sybase has assessed its go-to-market strategy. “For more value proposition solutions, our market strategies are going to be through direct sales force. By putting that model in place it avoids any channel or partner conflict.”

In addition to education, Sybase is bringing on new local partners for its RFID (radio frequency identification) offerings, says Sydney-based Australia and New Zealand managing director Dereck Daymond.

“We’re in the process of recruiting a number of partners in the RFID area. Another big area is Sybase IQ, based around data warehousing and business intelligence, so we’re looking for integrators. Our business is one of being partner friendly.”

Moving into mobile technology has been a profitable venture, says Sheers.

“We’ve been able to provide solutions that we can sell to banks and other companies who want to access their information through mobile technology,” he says. “Sybase believes the next revolution is mobile devices. There are a billion people across the world using the internet, but four billion people own a mobile device so it’s a great space to be playing in.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sybase

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments