Lenovo is targeting mobile executives with its newly-launched ThinkPad X300 ultra-portable, saying it is pitched squarely at a different audience than Apple’s MacBook Air.
Despite inevitable comparisons, country manager Dean Butchers says the similarities between the X300 and the Air were limited to the thin form factor.
“I think with all the features we’ve added it shows this is in a different segment of the market. This will appeal to premium business-type users.”
The vendor is emphasising what it has included in the X300, amid criticisms of what the MacBook Air leaves out.
Unlike the Air, the X300 includes more than one USB port, an optical drive (an external optical drive is optional for the Air), gigabit ethernet and a removable battery. Lenovo’s offering also includes GPS, with the RAM expandable to 4GB, which is twice that of the Air.
The 13.3 inch screen of the Air is 1280x800 pixels against the X300’s 1440x900, with the X300 powered by Intel’s latest Centrino platform.
Lenovo’s latest offering has in fact come out lighter than the Air, at 1.33kg and is also 1mm thinner. Lenovo is also touting superior battery life of up to 10 hours from one charge.
However, Lenovo at this stage is only offering a 64GB solid state drive option where Apple offers a PATA drive model. The pricing of each vendor’s SSD model offerings are similar – the Lenovo starts at around $4199 before GST, with the Air at $5139 including tax for a 1.8 GHz processor model. However, Apple’s standard drive option shaves just over $1000 off the price.
The looks of each also reflect the different target customers – the Air is sleek silver while the ThinkPad hasn’t diverted from its traditional, and more dull, black.