Intel announced the launch of the Intel Atom processor for a new family of low-power processors designed specifically for mobile internet devices (MIDs) and internet-centric computers arriving later this year. This New Internet Devices and Low-Cost PCs segments are touted as the next big opportunity for the channel partners.
"We see this as the next wave of opportunity for channel partners. The SME segment, where partners get maximum business from, holds great potential for the low-cost, Internet-centric devices, and we expect to see plenty of deployment for the Intel Atom processor in this segment." said Rajesh Gupta, Director, Sales and Marketing, Intel South Asia.
The new market segments represent a new opportunity to grow the overall market for Intel silicon using the Intel Atom processor as the foundation. The company also announced the Intel Centrino Atom processor technology for MID platforms, consisting of multiple chips that enable the best Internet experience in a pocketable device.
"Currently, in the market, there is a price point vacuum at the sub [US]$500 mark. We are also seeing a demand for Internet-based content. Coupled with low PC penetration in the emerging markets and a low PC density worldwide, this means a new wave of opportunity for the channel partners," Gupta says.
In addition to the MID opportunity, Intel believes that the demand for a new category of low-cost, internet-centric mobile computing devices, dubbed 'netbooks', and basic internet-centric desktop PCs dubbed, 'nettops', will grow substantially over the next several years. The Intel Atom processor is suited to meet these new market segments.
Nikit Rambhia, CEO, Vardhaman Computers said, " Our business will drastically change, as we will be offering solutions of low cost combined with high performance and latest technology to drive the Indian market. We are the pioneers in Small Form Factor PC designs in India. We welcome this technology for the benefit of masses as this will add to India's growth story".
The Intel Atom processor is based on an entirely new microarchitecture, designed specifically for small devices and low power. The design also includes support for multiple threads for better performance and increased system responsiveness.