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Renaissance education arm picks Apple over Insite

Renaissance education arm picks Apple over Insite

Renaissance’s education division (RED) has thrown its resources behind Apple instead of PCs from its subsidiary Insite, and has had a leadership change.

The division has also combined its school and tertiary education sales under RED, which previously only dealt among schools.

Former tertiary national education manager Graham Prentice took the general management reins from Tony Webster this month. Prentice says the transition to a sole focus on Apple was made because RED couldn’t service the PC market effectively.

“We were trying to do account management so that whatever schools wanted, we could supply. The reality is the Apple solution demands more than just the box, there’s a whole infrastructure around the sale and a whole push around the Apple solution.

“What we were unable to do well is replicate that on the PC side. We decided to consolidate the resources and put everyone on the Apple solution.”

Insite general manager Jan Paterson says it is unconcerned by the changes at RED, saying Insite and partners will now provide service, support and warranty assistance to the schools it previously dealt with through the division. She says it was already providing such service in some cases.

“Our intention is to retain all the schools business and work with the reseller community we already work with to help [the schools].”

Insite is contacting schools to let them know which reseller will support them, saying schools can get in touch with the assembler for technical queries.

One of RED’s Insite account managers in Auckland has already swapped to the Apple business, while another two left the company in the past six months, Prentice says. Other account managers were selling both Mac and PC platforms, but will now only focus on Apple.

The division is appointing extra account managers for the school and tertiary sectors. They will provide additional services such as on-site seminars, professional development and integration of IT resources, along with assistance with third-party resources around Apple products, such as networking products and applications, Prentice says.

Meanwhile, Renaissance has opened a third store in its Student IT chain at Canterbury University. It joins the existing sites in Auckland and Dunedin.


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