Apple’s Macbooks ousted Lenovo’s Thinkpads from the top-five, laptop vendor ranking in 2007.
According to figures provided by research firm IDC, Apple took fifth position in the laptop vendor ranking last year – a position previously held by Lenovo.
The top-five laptop vendors for 2007 were: HP, Acer, Toshiba, Dell and Apple.
IDC Australia and New Zealand senior hardware analyst Liam Gunson attributes Apple’s laptop success to its stronger retail presence.
“Lenovo doesn’t really play in the consumer market with the exception of stocking laptops in The Warehouse.”
The recently announced IdeaPad notebook range will help Lenovo in the consumer space, he adds.
Consumers are choosing Apple as they are prepared to spend more on a second laptop, says Gunson.
“There is also the continued halo effect from the iPod and iPhone building up the Apple brand name.”
Renaissance Apple division general manager Bronwyn Sinclair says Apple’s growth can be attributed to more education and consumer demand for its laptops.
“We are part of the [Ministry of Education Laptops for Teachers] programme and this has helped our numbers. Overall people [are] starting to adopt [Apple] desktop products as well. We also did very well in the desktop sector due to the success of the iMac.”
Strong sales of consumer laptops helped the overall PC market grow by 9 percent in 2007, with 630,837 units sold.
Sales of consumer laptops rose by 34 percent in 2007, while the overall laptop market grew by 18 percent. Commercial laptops saw slight growth of 4 percent, while the desktop market grew by only 1 percent.
The consumer laptop market has been the strongest area of growth over the past few years, says Gunson.
“This is due to ongoing declines in average selling prices, making the form factor more affordable to a wider audience in the market.”
The overall laptop market is a growth area because there is migration from desktop to notebook, along with a move to mobility in commercial and consumer sectors, he says.
“Laptop demand is strongest in the medium and small business. There is some pretty decent demand for desktop in medium to large enterprises, because not everyone needs to be mobile.”
Meanwhile, HP has remained the best-selling PC brand in 2007 for the total market including desktops, laptops and x86 servers. Acer took over the number two spot from Dell, which dropped to third place, while Toshiba and Lenovo round out the top five.