Menu
Kiwi twist for EMC tier-two programme

Kiwi twist for EMC tier-two programme

EMC is introducing a locally-customised Velocity Advantage programme for tier-two partners, along with rewards for VMware and AX4 storage bundle sales. The move aims to build on last year’s achievements with the Velocity partner programme.

EMC added 44 new partners across Australia and New Zealand in 2007, with country channels manager Vivienne Larsen saying it is looking to recruit more locally, particularly those already looking at virtualisation.

“Last year we introduced the Velocity programme and enjoyed great success. This year we’re looking to build on that momentum.”

Velocity Advantage commits second tier partners to revenue targets, certification requirements, along with rebates for Clariion CX3, AX4 and NS20 storage products and seven EMC software products.

It was released at two launch events in Auckland in late March. One was for existing EMC partners who might want to extend their business with the vendor, with the other for distributor Datastor’s partners interested in joining the programme. It is being introduced across Asia Pacific.

Australia and New Zealand EMC president David Webster says it was customised for the local market after partner consultation by Datastor.

Datastor sales and marketing manager Dave Rosenberg says his company did much of the customisation for the programme, within EMC’s framework.

“It was around giving a bit of relevance to the New Zealand market. Part of the problem with partner programmes is they can be complex, so one of the major things was making sure it was simple and achievable.”

Webster says EMC provides partners with a unique offering, adding it is the only vendor entirely focused on the full range of information infrastructure technologies.

The two incentive programmes, VMware Bounty and AX4 Incentive, run until the end of June.

The first gives partners an additional five percent rebate on qualifying EMC hardware revenue (from Clariion AX, CX, NS or CDL frames) with a VMware solution.

“The incentives and rebates encourage [partners] to take advantage of virtualisation. VMware is the world leader and EMC has a long and close relationship. We believe the combination of VMware and a second tier partner is pretty powerful,” says Webster.

The second incentive scheme nets partner salespeople either $300 or $500 on a debit card for sales of four, entry-level AX4 bundles. Three hundred dollars is given for the two single-controller bundles, with $500 for dual-controller bundles.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags emc

Featured

Slideshows

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

With the 2017 Reseller News ICT Industry Awards only weeks away, Reseller News profiles the power line-up of partners set to dominate the biggest night on the channel calendar. ​Ranging from the enterprise, down through the mid-market and small business sectors into the heart of the start-up scene, the end result is the most diverse and wide-ranging partner line-up in the history of the Awards, playing host to the leading innovators of the past 12 months.​

A snapshot of the Kiwi partners set to shine at the Reseller News Awards
Channel celebrates as HP marks 50 years in NZ

Channel celebrates as HP marks 50 years in NZ

HP marked 50 years in New Zealand at an event in the vendor's Auckland's headquarters last night, with a host of key channel figures coming along to celebrate. Photos by HP.

Channel celebrates as HP marks 50 years in NZ
Show Comments