Gaming PC specialist Playtech aims to be a destination store for PCs, software, peripherals, consoles and gaming supplies, after a move to bigger premises on Auckland’s North Shore.
On May 1 the company will shift from its current 180 square metre showroom in an industrial area in the suburb of Albany to a 500 square metre site in the nearby Home Zone shopping precinct in Mairangi Bay, which is dominated by homeware and appliance retailers.
“We don’t see ourselves as just a retail store, we’re a value-added reseller. We’re moving to a bigger resale area because we want to focus more on the value add,” says general manager Paul Kao.
“It will be like your PC area inside Harvey Norman or Dick Smith. We want to be known as the destination store for buying locally made PCs and accessories.”
Playtech was formed in 2005 and builds its PCs to order using highly-speced components. It also began selling Macs last month after signing as an Apple reseller.
Kao says Playtech wants to maximise the new premises’ proximity to Auckland’s Northern motorway by placing banners to attract consumers.