Ingram Micro has established a consumables business unit, in a bid to improve service to retailers and small and medium-business focused partners.
“The advantage is it’s more focused and will offer a lot closer and more personal service,” says the unit’s manager Victor Tsai. “Now we have a smaller unit, we can move with the market in terms of pricing and trends and get closer to customers.”
The unit has been set up over the past six months, with Tsai joined by business development manager Kylee Dawson and marketing coordinator Megan Tapper. Tsai is Ingram’s former product manager for HP consumables and consumer printers, while Dawson has recently returned from a sales role in Australia and Tapper has been with the distributor for three years.
It will handle consumables for Ingram Micro’s printer brands, along with 3M, Imation and a soon-to-be adopted Verbatim range.
Consumables is a growing area of Ingram Micro’s business, with strong demand for cartridges driven by increasing printer sales, Tsai says. The unit’s long-term aim is to act as a “virtual warehouse” for retailers and small business sellers who require cartridges as an add-on sale with a printer.
In a further structural change, Ingram has separated its printing and consumables businesses, rather than having one product manager overseeing the printers and consumables of one brand.