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HP launches new printing channel programme

HP launches new printing channel programme

HP is rolling out a three-tier channel programme to help partners deliver its Print 2.0 strategy to enterprise customers.

Print 2.0 is aimed at helping organisations run more efficient printing environments by optimising printing infrastructure, implementing printing management systems and improving workflow.

The company unveiled the HP Office Printing channel programme at a media event in Shanghai, China, recently, where it also launched a number of products and services that support its Print 2.0 strategy.

Announcing the programme, Bruce Dahlgren, Global Enterprise Business senior vice president of HP’s Imaging and Printing Group, says partners play a vital role in helping customers implement Print 2.0 plans.

He adds through the new programme, partners will be certified to take all of HP’s services and solutions to their customers. “The programme will ensure partners have access to the full breadth and depth of our solutions.”

The HP Office Printing channel programme introduces two new partner levels in addition to an existing Preferred Partner level – Office Printing partners and Office Printing Solutions partners.

Qualified partners will receive preferred and specialised branding, access to additional compensation and marketing funds, and access to HP solutions sales tools.

HP says the programme extends current programmes to include hardware, services, solutions and supplies. It is also aimed at attracting new partners in markets such as the copier industry, while targeting vertical industries such as manufacturing, financial services and the public sector.

The company says it will encourage partners to move up the programme’s certification levels, in order to help it roll out Print 2.0 capabilities to enterprise customers.

HP is yet to formally roll out the Office Printing channel programme locally, says Australian-based South Pacific commercial and enterprise business manager Luke Duggan. "We are planning on formalising an accreditation process for channel partners to sell HP managed print solutions."

The key partners HP is currently working with to sell the managed print offerings here are Gen-i, Corporate Consumables, Laser Plus and i3, says Duggan. “If other partners are interested in selling these solutions or participating in the accreditation process we suggest they contact their partner account manager.”

Louis van Wyk travelled to Shanghai as a guest of HP.


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