Menu
Microsoft shelves partner conference, extends awards

Microsoft shelves partner conference, extends awards

The popularity of Microsoft’s local Connectionz partner conference has not prevented it from being consigned to the history books – for this year at least.

Although it received positive feedback on the event, which was held for the first time in Auckland last September, Microsoft has decided not to repeat it this year.

Instead it plans to “go out” to partners through a series of regional events, says partner group manager Nick Fletcher.

“The feedback we had from partners indicates that we need to go out to them – instead of making them come to us.”

While still deciding on the format and branding of the new events, Fletcher says they will contain the same content that Microsoft would have delivered through a conference.

But, they will be more targeted to different audiences, says Fletcher. “We plan to have events that are more targeted to partners who we maybe did not reach with the conference.”

The company also plans to offer more content aimed at independent software vendors (ISVs). “The plan is to understand the ISV community better and make the events more relevant for them.”

However, the changes do not affect Microsoft’s partner awards, also introduced last year and held alongside the partner conference.

The awards will be the vendor’s flagship partner event this year and will take place on August 14 in an extended format, says Fletcher.

Three categories have been added, taking the total number of awards to 15. The new categories are Application Platform Solution of the Year, Microsoft Software plus Services Solution of the Year and Microsoft Rising Star, which could be awarded to either a company or an individual, says Fletcher.

Winner of last year’s Overall Partner Solution award, Wellington-based Provoke Solutions has welcomed the changes.

Managing director Mason Pratt says he is keen to see Microsoft engage the partner network more directly. “We think it is a more effective use of that budget and their time if it is going to grow our capability and opportunities.”

Sending people from Wellington to an Auckland-based event can also be a costly exercise, says Pratt, adding that while the content at the partner conference was very broad, it would be more refined with the new events. “When we talk to Microsoft in a more intimate setting and about the technology that is going to drive business for us, it is much more effective.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoft

Featured

Slideshows

Meet the leading customer-centric Microsoft channel partners

Meet the leading customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the leading customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments