Menu
Microsoft shelves partner conference, extends awards

Microsoft shelves partner conference, extends awards

The popularity of Microsoft’s local Connectionz partner conference has not prevented it from being consigned to the history books – for this year at least.

Although it received positive feedback on the event, which was held for the first time in Auckland last September, Microsoft has decided not to repeat it this year.

Instead it plans to “go out” to partners through a series of regional events, says partner group manager Nick Fletcher.

“The feedback we had from partners indicates that we need to go out to them – instead of making them come to us.”

While still deciding on the format and branding of the new events, Fletcher says they will contain the same content that Microsoft would have delivered through a conference.

But, they will be more targeted to different audiences, says Fletcher. “We plan to have events that are more targeted to partners who we maybe did not reach with the conference.”

The company also plans to offer more content aimed at independent software vendors (ISVs). “The plan is to understand the ISV community better and make the events more relevant for them.”

However, the changes do not affect Microsoft’s partner awards, also introduced last year and held alongside the partner conference.

The awards will be the vendor’s flagship partner event this year and will take place on August 14 in an extended format, says Fletcher.

Three categories have been added, taking the total number of awards to 15. The new categories are Application Platform Solution of the Year, Microsoft Software plus Services Solution of the Year and Microsoft Rising Star, which could be awarded to either a company or an individual, says Fletcher.

Winner of last year’s Overall Partner Solution award, Wellington-based Provoke Solutions has welcomed the changes.

Managing director Mason Pratt says he is keen to see Microsoft engage the partner network more directly. “We think it is a more effective use of that budget and their time if it is going to grow our capability and opportunities.”

Sending people from Wellington to an Auckland-based event can also be a costly exercise, says Pratt, adding that while the content at the partner conference was very broad, it would be more refined with the new events. “When we talk to Microsoft in a more intimate setting and about the technology that is going to drive business for us, it is much more effective.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoft

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments