Menu
NEC adds to rugged laptop range

NEC adds to rugged laptop range

Spray them with water, subject them to extreme temperatures or drop them on the ground, NEC's rugged ShieldPro laptops are made to survive rough treatment.

It was in January of last year that NEC entered Japan's market for rugged PCs, a segment that was at the time monopolized by Panasonic. Since then it has grabbed a 10 percent share of that market, and the company is now heading overseas to conquer other markets.

Despite a larger number of competitors in the international arena, NEC is determined it establish itself internationally and will initially target government agencies and construction companies in Europe, North America and Australia, said Takanori Kawanaka, who will help sell the laptops overseas.

NEC hopes to sell 50,000 of the ShieldPro models in the next two years, 30,000 of them outside Japan. In the same period it also hopes to boost its domestic market share from 10 percent to 40 percent.

To spearhead its expansion, NEC added a new model, the N22A, to the ShieldPro range on Thursday.

The N22A has a number of advances on the previous model, such as an Intel Core 2 Duo processor, 80G bytes of memory, a brighter 750cd/m (candela per square meter) screen and an optional high-capacity battery that lasts up to 12 hours.

Its IP rating, an environmental protection rating developed by the European Committee for Electrotechnical Standardization (CENELEC), also increased to IP55, which means that can tolerate a direct spray of water while the previous model could withstand just splashes.

New is a series of enclosures designed to fit around the PC's ports so that cables can stay plugged in or PC Card modems be operated without allowing water into the machine.

Like the previous model, the N22A can function between 5 degrees and 45 degrees Celsius or, if specified at the time of ordering, be constructed to operate at between -20 degrees and 50 degrees Celsius for additional cost.

It can survive a drop from up to 90 centimeters, which is approximately the height when carried close to the waist, as NEC demonstrated at a Tokyo news conference. A member of the NEC Greens rugby team dropped the PC, it hit a hard wooden board with a bang but Windows XP started right-up as normal.

The N22A is available build-to-order from NEC in Japan at prices starting from ¥300,000 (US$2,900). It will hit international markets by the end of this year.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags NECinternational newsshieldpro

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments