Menu
IDC foresees 'aggregator' model for channel

IDC foresees 'aggregator' model for channel

Research firm IDC predicts New Zealand’s channel landscape could look very different in five years, with large companies adopting new, specialist services for businesses and consumers.

Local country manager Amit Gupta told the audience at the recent IDC Directions 08 conference in Auckland, that any firm with mass reach into customer and business markets – such as HP, Microsoft, Google, Kordia, Vector, major telcos and even New Zealand Post – could become “aggregators” of services.

Such aggregators could partner with specialists such as telcos, services firms and hardware and software providers to gain offerings they haven’t traditionally provided for customers.

This would contrast with today’s eco-system, where integrators offer services from telcos, client and hosted software vendors and hardware firms, says Gupta.

“Aggregrators [would] have the ability to draw on the most competitive offerings through acquiring within their own ecosystem, or with strategic partnerships,” he says.

“I see it as the flip-side of the current channel model.”

Gupta cites large vendors such as HP and powerful brands like Google as examples of companies with the reach to become aggregators.

He says the partner eco-system would have to adopt an approach of “co-opetition” – a mix of cooperation and competition – to achieve this model.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IDC

Featured

Slideshows

Meet the leading customer-centric Microsoft channel partners

Meet the leading customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the leading customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments