Menu
Research shows SaaS adoption growing in Asia Pacific

Research shows SaaS adoption growing in Asia Pacific

Software as a service (SaaS) adoption in Asia is expected to pick up, according to IT market researcher Springboard Research.

Springboard cites increasing collaboration between SaaS vendors, independent software vendors (ISVs), telecom companies and hosting providers in the region, as key drivers.

The researcher notes in its latest report entitled "SaaS Enablement - The Emerging Ecosystem," that Asia's environment consists of SaaS application providers like Salesforce.com, NetSuite and WebEx, as well as 'new age' SaaS enabling technology and infrastructure providers like OpSource and Jamcracker.

Springboard says established system integrators and technology providers like IBM and Microsoft also want a piece of the SaaS market pie. Application hosting service providers like WebCentral and Kaz, and telecommunications service providers such as Tata Communications and Telstra have also contributed to SaaS growth in the Asia Pacific region.

Expanding the SaaS market

"As enterprises become used to buying software-as-a-service and as more ISVs step in to fill demand for additional applications, the importance of a robust SaaS ecosystem will grow," says Balaka Baruah Aggarwal, Springboard's senior manager of emerging software.

Aggarwal adds that while SaaS collaboration in the Asia-Pacific is "still in an early stage of evolution," it will play a key role in expanding the region's SaaS market.

According to Springboard, many SaaS vendors are broadening their offerings and creating a portfolio of integrated business applications through partnerships with other ISVs.

With potential access to other SaaS industry participants' technical expertise, customers and marketing efforts, such collaborative ecosystems can be a lure for ISVs, especially small ones, Aggarwal notes.

Participation by telecom companies

Springboard states that telecom companies have started participating in SaaS collaborations, with hopes of expanding their offerings to enterprises. For example, India's Tata Communications has partnered with Microsoft to market communication and collaboration software as a service to SME customers.

"Tie-ups with telecom service providers help SaaS providers focus more on application delivery and customer service, as infrastructure-related issues are handled by the telco," says Aggarwal.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Software as a serviceinternational news

Featured

Slideshows

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments