Menu
Image Design Technology opens local office

Image Design Technology opens local office

Australian-based audio visual wholesale distributor Image Design Technology (IDT) has set up shop in Auckland in a bid to work more closely with local resellers.

The local office will be led by country manager Graeme Durham, who was previously account manager for consumer electronics wholesaler International Dynamics.

IDT offers some unique products such as Canadian video-over-IP vendor HaiVision, says Durham.

While Durham is the only local appointment at this stage, he receives good support from the Australian head office. “A lot of the back office stuff is also done in Australia, and we’ll be using a warehouse owned by a third-party logistics company,” he says.

IDT Australia managing director Gerry Wilkins says establishing a local office will provide consistency with having someone on the ground to develop relationships. “We need to have local representation as we’ve done business [here] in the past. We have a lot of manufacturers who’ve been pushing us for some time to get into New Zealand because they didn’t see the value in adding another distributor for a relatively small market.”

Wilkins adds IDT plans to set up a tightly controlled distribution network.

“We want to have a small number of resellers and once we have established that network, Graeme’s role will change from recruiting resellers to developing relationships with business end-users, government, consultants and system architects.”

The company will look at reseller numbers based on vertical market segments, says Wilkins.

“For example, Calypso Control is a small control-room application, so we’ll look at some guys who are focusing on education and small conference rooms. So for something like that, six to eight resellers nationwide would be plenty.”

The products IDT represents are going into big, blue-chip customers in Australia.

“We're in control rooms for the Australian federal police, defence force and coast guard.”

Product ranges represented by IDT will be progressively introduced with initial offerings including InFocus home theatre video projectors, OS screens and Premier mounts.

IDT is also negotiating with NEC to become a sub-distributor.

“We’ve reached an agreement in principal. In that capacity we’re going to be a sub-distributor for NEC as we already have a relationship with the company in Australia.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Image Design Technology

Featured

Slideshows

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established partners, emerging players and innovative start-ups, in front of over 460 technology leaders in Auckland.

Reseller News Innovation Awards 2018: meet the top performing partners
Champagne Reception kicks off Reseller News Innovation Awards 2018

Champagne Reception kicks off Reseller News Innovation Awards 2018

More than 460 channel leaders came together to toast the top performers of the New Zealand industry, during the opening Champagne Reception at the Reseller News Innovation Awards 2018 - in association with Techbuyer.

Champagne Reception kicks off Reseller News Innovation Awards 2018
Chasing innovation: how Kiwi partners can create a new customer agenda

Chasing innovation: how Kiwi partners can create a new customer agenda

This exclusive Reseller News Roundtable - in association with Rhipe and Microsoft - detailed a blueprint for customer success, outlining the new role of the modern-day partner and wider network in New Zealand.

Chasing innovation: how Kiwi partners can create a new customer agenda
Show Comments