Shifting seasons negates email message

Shifting seasons negates email message

Four seasons in one day

Lying in the depths of your imagination

Worlds above and worlds below

The sun shines on the black clouds hanging over the domain

I’m sure you don’t need me to tell you these particular lyrics come from Four Seasons in One Day by Crowded House. No doubt you’ll already be humming the tune. The inspiration for the co-writing Finn brothers was, of course, the weather. More specifically, fickle weather that produces the said variety of seasons in a 24-hour period. Funnily enough, I’d always thought it was about Auckland… but apparently it’s Melbourne they’re singing about. Nevertheless, it’s still the right part of the world (and I’m not going to let a little matter of mistaken geography stand in my way… Melbourne, huh, who’d have thought it!)

Anyhow, be it Melbourne, Mangawhai, Masterton, Motueka or Mosgiel, we all know how fickle weather can be. We get it… we get over it… we move on.

What I find a little more tiresome is when people get in on the act. Let me explain by way of an email that found its way into my inbox the other day:

“If you’re like most people, you’re probably looking forward to some well-deserved summer fun with plenty of rest and relaxation,” it began.

Er, well, R&R would be nice but summer fun, no, not really. I’m at my desk wearing fur-lined slippers and a beanie, while drinking soup in a cup… hmmm, thanks for reminding me of what I’m missing!

“Well, keep in mind that while you’re out enjoying your summer, hackers and identity-thieves will be hard at work trying to break into your computer and access your most valuable and personal information,” it continued.

As you can see, it’s from a security company (which probably narrows it down a bit). However, if the intent of the message was to have images of viruses, spam, bots and the rest preying on my mind, I missed the point entirely. Instead, all I ended up thinking was that whoever sent this out is either having a laugh or just plain ignorant.

Those in the Northern Hemisphere would indeed be planning their summer hols around now. I’m more worried about the power bill and the ingredients of soups in a cup, and, quite frankly, don’t need to be reminded of the fact.

Yes, okay, I’m hamming it up... My point, however, is accuracy. On the one hand, it’s amusing and can be laughed off because there’s just a few of us down here and we should just accept the fact that things are generally done the ‘Northern’ way round. On the other hand, however, it does seem that companies could take a little more care with the details. My email address clearly has at the end. It doesn’t take a genius to work out where I’m more than likely to be hiding out.

Besides, if companies took the trouble to pick up on these ‘little’ things, I’m one customer who would notice, appreciate the effort and may be more inclined to read a bit more about the product… as opposed to simply pressing the delete key.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.



Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established partners, emerging players and innovative start-ups, in front of over 460 technology leaders in Auckland.

Reseller News Innovation Awards 2018: meet the top performing partners
Champagne Reception kicks off Reseller News Innovation Awards 2018

Champagne Reception kicks off Reseller News Innovation Awards 2018

More than 460 channel leaders came together to toast the top performers of the New Zealand industry, during the opening Champagne Reception at the Reseller News Innovation Awards 2018 - in association with Techbuyer.

Champagne Reception kicks off Reseller News Innovation Awards 2018
Show Comments