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Kinetics clinches finalist spot in global Microsoft awards

Kinetics clinches finalist spot in global Microsoft awards

Kinetics Group has scored a first by becoming the only New Zealand company to win a finalist position in Microsoft’s worldwide Partner of the Year awards.

The Auckland-based Microsoft Gold partner was named a finalist in the Small Business Specialist Partner of the Year category, which was won by Quadrasystems.net from India. One other company, ITnorth.ca Network & Consulting Service from Canada, was also a finalist in the category.

The achievement is recognition that Kinetics is a world-class services provider, says CEO Andrew Hunt. “We feel pretty stoked and pretty proud of our team.”

Hunt decided to enter the global awards after Kinetics won the Small Business Infrastructure Solution of the Year award at Microsoft’s inaugural New Zealand partner awards last year.

“I thought we won in New Zealand last year and decided why not – we can do this.”

However, the worldwide awards are judged differently to the local equivalent, says Hunt. “The worldwide award was more about processes that you follow, and not about a specific project like the local awards.”

Kinetics is still coming to terms with what the achievement will mean for its business, but Hunt believes securing the finalist spot will boost customers’ confidence in the company. “It gives our clients the assurance that the Auckland supplier they trust, has just had an overwhelming tick of approval from Microsoft that we are not only good in Auckland, but are world class.”

Hunt adds reaching the finals is an endorsement of Kinetics and its processes, as well as the Microsoft partner programme. He believes being an active Microsoft Gold partner helped Kinetics succeed. “We put a lot of value on our Gold partnership – it has a number of facilities and we use them extensively. When Microsoft would have looked at our partner profile, they would have encountered a pretty rich source of information.”

Having a good relationship with Microsoft locally is also an advantage, says Hunt. “I can’t help but think that some of our success is due to [Microsoft partner group manager] Nick Fletcher and his colleagues.”

Microsoft’s Fletcher confirms Kinetics is the first local company to reach the worldwide award finals, adding this achievement is bound to raise the profile of local technology firms. “It is recognition that New Zealand partners are capable of great things – that we can compete and have a history of innovation.”

Fletcher hopes Kinetics’ success will encourage more local partners to enter the worldwide awards, which he believes would eventually lead to a local win.

Kinetics, along with other finalists and winners, will be presented with their awards at Microsoft’s Worldwide Partner Conference in Houston in July, which will be attended by more than 30 representatives from local partners.


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