Integral has chosen three blue building blocks and a yellow dotted ‘i’ in its new logo, to reflect key areas of specialty and an ability to integrate its technology.
Sales and marketing director Catherine Blinkhorn says Integral last rebranded seven years ago, with that look no longer reflecting its recent acquisitions or the growth in the company’s offerings. The previous logo had a black circle with an orange dotted ‘i’ above the company name.
Integral now wants to make customers aware of its increased breadth, brought about in part by the acquisitions of software companies Quanta and Manufact in the past three years, says Blinkhorn.
“The building blocks reflect that we’re solutions focused,” she says. “They represent three main areas – infrastructure, managed services and business solutions. The yellow dot on the ‘i’ is our uniqueness in value-add by putting those products and services together.”
Integral retains its strength in infrastructure, but has grown in other areas, she says.
“We excel at infrastructure solutions, particularly in IBM, and we don’t want to take away from that. It continues to be a core part of our business.
“We’re trying to create an awareness across that traditional Integral infrastructure customer base, that we can create more value.”
Utility computing and integration are other areas of growth, while it continues to be a services business, she says.
“A significant proportion of our earning is annuity based from managed services. We’re very much a services business and have been since inception.”