Menu
Apple boasts of 10M App Store downloads

Apple boasts of 10M App Store downloads

Apple has claimed its new App Store delivered more than 10 million downloads to iPhone and iPod touch owners in the three days since its launch last Friday.

An analytics company that targets iPhone developers said its data supports Apple's number, but added that downloads of free applications far outnumber those for paid programs.

"The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days," Steve Jobs, Apple's CEO, said in a statement Monday.

App Store, Apple's online mart that is available on Macs and PCs via iTunes, and directly from the iPhone and iPod touch, debuted Friday with 552 applications , about one-fourth of them free for the downloading. As of mid-day Monday, the App Store boasted exactly 800 applications. Of those, 179, or 22%, were free.

"From the multiple applications that are using our analytics, in the aggregate it's very plausible that Apple has had 10 million downloads," said Greg Yardley, the CEO of Pinch Media Inc., a month-old startup based in Hackensack, N.J. Yardley, a product manager at Yahoo prior to starting Pinch Media, said his company's data essentially confirms Apple's claim.

Yardley, however, got more specific about the distribution of those downloads than did Apple.

"There's a long tail to the downloads," he said, with a small number of apps getting the bulk of the download traffic. Of those most-downloaded apps, Pinch Media has tracked several with tens of thousands of downloads.

Yardley declined to share specifics on download tallies, however, citing client confidentiality. "But I do see for a very small number of apps, a lot of traffic."

Not surprisingly, free apps are being downloaded "many more times" than paid applications, Yardley said. Other factors that boost an application's chance of being downloaded include whether it's listed on the App Store in any of the top lists or featured on the online outlet's front page.

"Being on the Top 25 tends to be a positive feedback loop," said Yardley, meaning that appearing on the list means more downloads, which then ensures the application remains on the list.

Last Friday, some users noticed that Apple had revealed the download count of each app when its information page was viewed from an iPhone. Since then, Apple has zeroed out those counters.

The top five for-a-fee applications as ranked by Apple were four games -- Super Monkey Ball, Texas Hold'em, Enigmo and Crash Bandicoot Nitro Kart -- and MLB.com's At Bat, which delivers baseball scores and highlights.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Appleinternational news

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments