Sage addition to CRM partner base

Sage addition to CRM partner base

Sage Business Solutions has signed customer relationship management (CRM) specialist Focus on Business as a local SageCRM business partner.

Sage Business Solutions Australia and New Zealand managing director Mike Lorge says Focus on Business, a company with Asia Pacific headquarters in Kuala Lumpur and an office in Auckland, was chosen because of its track record of implementing CRM solutions.

“They have a fantastic record with CRM and a strong infrastructure they can draw on as they expand in this region.”

The partnership will also enable Sage Business Solutions to deliver Web 2.0 capabilities and standards, says Lorge.

The company already has a number of SageCRM resellers including Enabling Group and Endeavour, but Lorge says Focus on Business will bring healthy competition to the channel.

“Sage can offer customers freedom of choice as to who they want to work with. It keeps us on our toes and the business partners have to properly support their customers. Having a quality partner like Focus on Business means the other partners have to be on form or they are going to be at risk of losing business. It motivates the partners and the customer is the winner in the end,” Lorge says.

As its first partner initiative, Focus on Business will be running a series of SageCRM seminars. The first will be held on August 20 in Auckland with more to be announced.

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