Menu
Maclean still on acquisition trail

Maclean still on acquisition trail

Buying former rival ATL Systems will certainly not be the last acquisition for Maclean Computing.

The acquisition is Maclean Computing’s sixth and the largest, says managing director Allan Maclean.

However, while acknowledging that this purchase represents a major investment, Maclean says the company remains open to further acquisitions and hinted that the next one may not be far off.

Last week Maclean Computing bought ATL, which has offices in Auckland and Wellington, for an undisclosed sum. The purchase has provided Maclean Computing with a long-desired Wellington office, says Maclean.

“We’ve had a lot of customers asking us to be in Wellington. The opportunity to act on these requests is fantastic.”

Buying a going concern was a far better option than going into the Wellington market cold, says Maclean.

The acquisition will also elevate Maclean Computing’s overall size and profile, he adds. “It is very exciting – we can’t see anything stopping us from expanding in our chosen target market.”

Before the purchase, Maclean Computing had 62 staff and it looks set to add most of ATL’s 14 employees. It is already recruiting more sales and engineering staff to address business opportunities presented by the acquisition, says Maclean. “We are moving immediately to recruit in both those areas.”

The sale of ATL Systems to Maclean Computing is the final chapter in what was once one of New Zealand’s most successful resellers.

As one former employee, who did not wish to be named, says: “It was an extremely successful reseller. It had everything going for it.”

At its peak ATL had 36 staff and in 2004 moved to larger 650 square metre Auckland premises to cater for further growth. It was also a Microsoft Gold partner and large-account reseller, as well as one of two EMC Premier partners, along with Gen-i.

However, ATL’s business entered a steady decline that was triggered, according to sources, by the departure of around 20 key employees and subsequently some major clients.

While declining to comment on the factors leading to ATL’s contraction, Maclean says the company still has solid existing accounts and good relationships. “We will look to retain those and grow the business.”

And even though ATL has traditionally serviced larger clients than Maclean, the latter will still focus on its core target market of companies with 10 to 250 seats, says sales and marketing director Chris Maclean.

“By virtue of this acquisition there will be some larger customers that we will continue to nurture.”

ATL managing director Mike Milne will assist Maclean with the merger of the two businesses over the next month, but plans to then exit the industry.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Maclean Computing

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments