Networking vendor Netgear has added Synnex to its roster of local partners, which includes Ingram Micro and Cellnet. The deal takes effect on Monday, August 18.
Synnex country manager Richard Harri claims Netgear has been trying to replicate the types of market shares it has achieved in Australia. “Synnex can help close the gap and reach customers they don’t currently engage with through their existing distribution partners.”
Harri says there is no problem for Synnex working with more than one networking partner. The company is already a D-Link distributor. “We do service a different market and the vendors we represent see their market share go up. They get access to a better cross-section of the reseller community.”
Netgear country manager Phil Presnall says the decision to appoint Synnex was because the companies are global partners and the relationship has proved successful in other countries.
He adds the appointment of Synnex will continue to grow the product range in the local market, saying its end-to-end networking offerings allow partners to make a good margin.
Meanwhile, Harri sees Netgear as a good fit for Synnex. “Netgear is focused on SMEs as well as consumers. New Zealand has one of the highest ratios of SMEs, so it’s a marriage made in heaven.”