Microsoft had retained the services of comedian Jerry Seinfeld for US$10 million. He will appear in a $300 million series of commercials rumoured to revolve around the slogan "Windows, Not Walls."
According to various sources the whole "Windows, Not Walls" gambit is about the need to "break down barriers that prevent people and ideas from connecting".
The impetus for this has been the dismal market perception and performance of Microsoft's Vista operating system.
Apparently Seinfeld will appear in some of the ads with Bill Gates. Some commentators have claimed, there's a serious level of discinnect involved in hiring a comedian who peaked in the '90s as the pitchman, because the real opinion makers (XP and Vista users) aren’t going to be swayed by a few laughs into changing their opinions.