Seinfeld and Microsoft in ad tie-up

Seinfeld and Microsoft in ad tie-up

Microsoft had retained the services of comedian Jerry Seinfeld for US$10 million. He will appear in a $300 million series of commercials rumoured to revolve around the slogan "Windows, Not Walls."

According to various sources the whole "Windows, Not Walls" gambit is about the need to "break down barriers that prevent people and ideas from connecting".

The impetus for this has been the dismal market perception and performance of Microsoft's Vista operating system.

Apparently Seinfeld will appear in some of the ads with Bill Gates. Some commentators have claimed, there's a serious level of discinnect involved in hiring a comedian who peaked in the '90s as the pitchman, because the real opinion makers (XP and Vista users) aren’t going to be swayed by a few laughs into changing their opinions.

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Tags bill gatesxpvistainternational newsjerry seinfeldwindows not walls



Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
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