Asus is set to target small and medium business users and schools when the company releases its Eee Box desktop PC here this month.
Product manager Ken Liu says it has strong sales expectations for the product due to the recognition of the Eee brand, but the Eee Box is aimed at different markets to the Eee laptop line.
“It will target different customers who want a second desktop, the SME business user or schools,” Liu says.
The first batch of Eee Boxes is due to start selling at retailers Harvey Norman, Dick Smith Electronics and JB Hifi for $499 in September, along with selected IT shops.
Asus account manager Wendy Wood adds the vendor intends to introduce more desktops after the Eee Box. “The Eee Box is our first dipping of the toe in the water,” she says.
The Eee Box is designed to conserve space on the office desk and to save power. Its dimensions are 223×178×26 mm without a stand and it can be mounted to LCD displays.
Built around Intel’s Atom N270 1.6GHz processor, Asus claims it can reduce power consumption by up to 90 percent compared to a full-sized desktop.
Running Windows XP Home, it has one GB of DDR2 RAM and an 80 GB SATA drive.
It also supports the N wireless standard and has gigabit ethernet.