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Seinfeld-Gates TV ad No. 2: 3 times longer, funnier?

Seinfeld-Gates TV ad No. 2: 3 times longer, funnier?

The second Windows commercial starring Jerry Seinfeld and Bill Gates showed up on YouTube last night at a length of four and a half minutes -- normal for a pop song, long for a TV commercial.

Possibly stung by criticism that last week's commercial, which ran for a minute-and-a-half, was obtuse and difficult to understand, Microsoft uploaded the entire commercial, entitled "New Family -- Jerry Seinfeld and Bill Gates (Long Version)," during the CBS reality show, Big Brother .

The commercial can be viewed on YouTube.

The plot, as it were, goes like this: Jerry and Bill bunk down at the home of an average white suburban family, their averageness indicated by their three kids, cranky mother-in-law, pets and fondness for scalloped potatoes.

"I got some fancy mustard for you," the mom tells Seinfeld. "It's got white wine in it, like the fancy restaurants have."

"Well, I love a condiment with booze in it," replies Seinfeld, while the mom smiles, not getting his trademark irony.

"Why are we doing this?" Gates asks Seinfeld, who lays it out: The two are out of touch with the mainstream, with Gates living in a "moon house hovering over Seattle" while Seinfeld has "so many cars, I get stuck in my own traffic. We need to connect with real people."

Gates plays videogames with one of the sons, and fills the above-ground pool with a garden hose, while Seinfeld plays ping-pong with the mom, then cuts his toenails, grossing out the teenage daughter.

The two are eventually evicted after they are accused of stealing a tchocke from Mexico. The commercial ends with the two pulling their rolling suitcases down a suburban street.


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Tags Microsoftyoutubejerry seinfeldbill gatesinternational newstv commercial

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