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Diel makes sudden exit from Samsung

Diel makes sudden exit from Samsung

Samsung’s local general manager of marketing left the company abruptly last week.

It is understood Jean-Philippe Diel resigned following a disagreement with management over the marketing direction of the Korean electronics maker’s local subsidiary.

While Reseller News was unable to reach Diel by deadline, sources close to the company suggest he left Samsung at the end of last week, but did not have immediate employment lined up.

Meanwhile, in what appears to be a move to shore up support for Diel, he received a number of recommendations from business associates on professional networking website LinkedIn in the past two weeks.

One such entry is from Steve Browning, general manager of free-to-air digital broadcasting consortium Freeview, who wrote: “[Diel] has made huge strides forward with the Samsung brand in NZ. At Freeview we work hard on value-add partnerships, [Diel] understands what this is about.”

Brent Colbert, Microsoft New Zealand director of business, marketing and operations, added: “Jean-Phillipe is an engaging personality who combines that no-nonsense practical approach with a strategic outlook to the future that makes [him] a pleasure to do business with.”

Diel became general manager of marketing at Samsung New Zealand in January last year. His responsibilities included brand building and business growth across all of Samsung’s product categories, including consumer electronics, mobile phones and IT.

In addition, he was responsible for managing marketing relationships with Samsung’s distribution partners Radiola, Telecom, Vodafone and Ingram Micro.

Before Samsung Diel was head of marketing at Radiola, which he joined in December 2004.

On his LinkedIn profile Diel claims to have grown the vendor’s local business from US$48 million (NZ$68 million) in 2006 to more than US$120 million (NZ$170 million) in 2007.

In a statement Samsung confirmed Diel’s departure, saying it was considering a new structure for the organisation and would recruit an “appropriate replacement” over the next few weeks.


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