Distributor Renaissance has bought another of its resellers.
Renaissance Education Division announced today that it is acquiring Wellington-based computer reseller Educational Computers (NZ).
Under the deal, as from October 1, Educational Computers becomes part of Renaissance Education Division’s StudentIT group of education stores.
The acquisition brings the total number of StudentIT stores to four with outlets in Auckland, Wellington, Christchurch and Dunedin.
In addition to Apple hardware, Educational Computers is also a reseller of Acer, Compaq, HP, Lenovo and Toshiba PCs, as well as a range of software including Microsoft and Adobe.
The firm is based on University of Victoria’s Kelburn campus and was registered in January 1996.
According to Graham Prentice, general manager of Renaissance Education Division, the combined operations of StudentIT and Educational Computers will better meet the needs of staff and students in the greater Wellington area.
Educational Computers director Victor Kattenbelt says the merger combines the regional strengths of the two businesses. “StudentIT has a strong customer base in universities and polytechnics throughout New Zealand, but particularly in the Auckland, Canterbury and Otago regions, while Educational Computers (NZ) is especially strong in Wellington.”
Kattenbelt will stay on as a business consultant to StudentIT and will help in the smooth transition of ownership, Renaissance says.
This acquisition is the latest in a number of buy-outs by Renaissance in the past year as part of a diversification strategy.
In June 2007, the distributor bought Apple retail chain Magnum Mac, which in turn acquired Hamilton reseller Penmark, which trades as Techniq, in August this year. It also bought the private, tertiary design college Natcoll in August 2007 for $6 million.