Simpson says his day-to-day role will not change and he will remain in Auckland.
“Logitech is performing very strongly in New Zealand so we don’t see the need to change present strategies. It is more recognition for two-and-a-half years of hard work growing the brand.”
Simpson adds the promotion to a more senior role will give local channel partners and retailers confidence in the company’s commitment to the market.
There is no word yet on a replacement sales manager.
In a statement general manager for Australia George Saad said Logitech's business in New Zealand has shown considerable growth under Simpson as sales manager. "We had no hesitation to promote him to the general manager position and are excited to see Bryan take Logitech in New Zealand to a whole new level."
Simpson joined Logitech in March 2006. Before this, he worked as an account manager for Flexirent.