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Cisco puts $50k tech makeover up for grabs

Cisco puts $50k tech makeover up for grabs

Cisco is giving away a $50,000 technology makeover to a local small business.

The networking vendor is launching a competition aimed at small businesses that will see one company win a unified communications technology system worth $50,000.

The competition is being run in partnership with TV3 and will be launched on the channel at 6am on Monday morning (October 6), says Suzanne Hansen, Cisco’s Auckland-based regional manager of operations and marketing.

While saying further details of the campaign are under wraps until the launch on Monday, Hansen did reveal that TV3 will screen daily segments on the contest and will air a programme on the subsequent winner.

“We will be doing a lot of editorial with them. We will be profiling existing customers to give people an idea of what can be done with this technology. We want to make it more practical for business,” says Hansen.

The contest will be supported with television and internet advertising, as well as viral marketing on YouTube and social networking site Facebook, she says.

Hansen says small businesses entering the makeover contest will be asked to detail how $50,000 worth of technology will change their business.

“We want put in something in to change a process for them. We will be asking them to tell us how this kind of technology will change their business. The winner will be chosen on a variety of criteria,” says Hansen.

Cisco is partnering with Gold partner Datacraft to provide the implementation of the makeover. “Datacraft has a very strong unified communications practice,” says Hansen.

The competition runs during October, with the winner to be announced in early November.

It forms part of a wider 'Imagine If' campaign that Cisco is launching this month to promote the company's new collaboration portfolio, which consists of Cisco Unified Communications, Cisco TelePresence and a new Web 2.0 application platform.


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