Menu
iPhone grabs top smartphone spot

iPhone grabs top smartphone spot

Apple boosted its share of the U.S. consumer smart phone market by 55 percent after cutting the price of its iPhone and rolling out a 3G model this summer, a research firm said Monday.

According to data from NPD Group Inc., the iPhone's share of the market grew from 11 percent before the July launch of the iPhone 3G to 17 percent as of the end of August. Apple's device is currently the best-selling consumer smart handset in the U.S. and was often in short supply during the first few weeks after its release.

"The last three months, we have it ranked number one," said Ross Rubin, an analyst with NPD. The research firm bases its findings on online surveys it conducts with more than 150,000 American consumers each month.

Rubin credited the second-generation iPhone's lower price and access to the faster 3G network for the increase in share, with the latter particularly important to the iPhone's gains. "The iPhone 3G was more efficient in pulling buyers from other carriers than the first-generation," Rubin said, citing statistics gleaned from NPD's surveys.

In the three months surrounding the iPhone 3G's launch, 23 percent of American consumers switched mobile carriers; during the same June-August time period, 30 percent of iPhone buyers switched from another carrier to join AT&T Inc., Apple's exclusive network partner in the U.S.

The bulk of new iPhone owners who switched -- 47 percent -- left Verizon Wireless, while another 24 percent dumped T-Mobile and 19 percent switched from Sprint.

"Carriers withstood the pull of the first-generation iPhone, but Apple's taking advantage of AT&T's 3G network," Rubin said. Verizon has been especially susceptible to defections because, unlike rivals such as Sprint, it has not had a handset competitive with the iPhone. "It's proven more vulnerable to the iPhone because of that, and also because of its size," he said.

Apple and AT&T, however, will face increasing competition, predicted Rubin, who called out the new G1 from T-Mobile -- the first smart phone powered by Google Inc.'s Android operating system -- as a prime example. "Now we're seeing other manufacturers launching full-fledged smart phones," said Rubin, who also cited the still-unofficial BlackBerry Storm from Research In Motion Inc. as another potential iPhone rival.

Apple has scheduled a conference call with Wall Street analysts and reporters for Oct. 21, when it will announce its fiscal fourth-quarter earnings, and reveal iPhone sales figures for July through September.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags us consumer marketiPhoneinternational news

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments